Abstract

We examine the relation between media coverage and the cross-sectional dispersion of stock returns. We find a significant return premium on stocks with no media coverage: On average, these stocks out-perform stocks with high media coverage by 0.23% per month, after accounting for market, size, book-to-market, momentum, and liquidity. For small stocks, stocks with low analyst following, and stocks primarily owned by individuals, the risk-adjusted return premium is 0.65%-1% per month. These findings support the notion that information affects the cross- sectional dispersion of returns as in the models of Merton (1987) and Easley and O’Hara (2004). Liquidity and investor behavior, however, do not explain this return premium.

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