%0 Journal Article %1 Zhang2016 %A Zhang, Lili %D 2016 %J Open Journal of Modern Linguistics %K MTM16 inglés investigación teoría_del_escopo traducción_publicitaria %N 3 %P 243--246 %R 10.4236/ojml.2016.63026 %T Business English Translation Strategies in the Perspective of Skopos: In the Case of Advertisement Translation %U http://file.scirp.org/pdf/OJML\_2016062115105170.pdf %V 6 %X Skopos theory for a long time remains the core of Functional School of translation. The major principle of Skopos theory is that translation should be processed from the perspective of the in-tended audiences. Its major theory structure makes it as the guiding principle of business English translation which requires communicative and social textual equivalence. Based on the analysis of Skopos theory and business English translation features, this paper focuses on developing busi-ness English translation strategies, particularly in the case of advertisement translation. It aims to play a positive role in promoting the research and practice of business English translation.

@article{Zhang2016, abstract = {Skopos theory for a long time remains the core of Functional School of translation. The major principle of Skopos theory is that translation should be processed from the perspective of the in-tended audiences. Its major theory structure makes it as the guiding principle of business English translation which requires communicative and social textual equivalence. Based on the analysis of Skopos theory and business English translation features, this paper focuses on developing busi-ness English translation strategies, particularly in the case of advertisement translation. It aims to play a positive role in promoting the research and practice of business English translation.}, added-at = {2016-11-27T20:18:59.000+0100}, author = {Zhang, Lili}, biburl = {https://www.bibsonomy.org/bibtex/23cfe077353d6ece157e44925c148ef8c/marine.sander}, description = {Artículo en inglés sobre la teoría del escopo en traducción aplicada a la traducción de los negocios y a la traducción publicitaria.}, doi = {10.4236/ojml.2016.63026}, file = {:C$\backslash$:/Users/marin/AppData/Local/Mendeley Ltd./Mendeley Desktop/Downloaded/Zhang - 2016 - Business English Translation Strategies in the Perspective of Skopos In the Case of Advertisement Translation.pdf:pdf}, interhash = {c9358649ee2abdb05d27f66a71d88e56}, intrahash = {3cfe077353d6ece157e44925c148ef8c}, journal = {Open Journal of Modern Linguistics}, keywords = {MTM16 inglés investigación teoría_del_escopo traducción_publicitaria}, mendeley-tags = {MTM16,ingl{\'{e}}s,investigaci{\'{o}}n,teor{\'{i}}a del escopo,traducci{\'{o}}n publicitaria}, number = 3, pages = {243--246}, timestamp = {2016-11-28T18:50:31.000+0100}, title = {Business English Translation Strategies in the Perspective of Skopos: In the Case of Advertisement Translation}, url = {http://file.scirp.org/pdf/OJML{\_}2016062115105170.pdf}, volume = 6, year = 2016 }