%0 Journal Article %1 Godes2005 %A Godes, David %A Mayzlin, Dina %A Chen, Yubo %A Das, Sanjiv %A Dellarocas, Chrysanthos %A Pfeiffer, Bruce %A Libai, Barak %A Sen, Subrata %A Shi, Mengze %A Verlegh, Peeter %D 2005 %J Marketing Letters %K %N 3 %P 415-428 %T The Firm's Management of Social Interactions %U http://ideas.repec.org/a/kap/mktlet/v16y2005i3p415-428.html %V 16

@article{Godes2005, added-at = {2010-04-10T15:47:28.000+0200}, author = {Godes, David and Mayzlin, Dina and Chen, Yubo and Das, Sanjiv and Dellarocas, Chrysanthos and Pfeiffer, Bruce and Libai, Barak and Sen, Subrata and Shi, Mengze and Verlegh, Peeter}, biburl = {https://www.bibsonomy.org/bibtex/2e1a7220d1a7f30adbbef2a065e743623/obbakilla}, interhash = {f2da7db3c46f4c8b48644a2d1fe5220c}, intrahash = {e1a7220d1a7f30adbbef2a065e743623}, journal = {Marketing Letters}, keywords = {}, month = {December}, number = 3, pages = {415-428}, timestamp = {2010-04-10T15:47:28.000+0200}, title = {The Firm's Management of Social Interactions}, url = {http://ideas.repec.org/a/kap/mktlet/v16y2005i3p415-428.html}, volume = 16, year = 2005 }