%0 Journal Article %1 journals/mktsci/GodesM09 %A Godes, David %A Mayzlin, Dina %D 2009 %J Marketing Science %K dblp %N 4 %P 721-739 %T Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci28.html#GodesM09 %V 28

@article{journals/mktsci/GodesM09, added-at = {2010-03-05T00:00:00.000+0100}, author = {Godes, David and Mayzlin, Dina}, biburl = {https://www.bibsonomy.org/bibtex/20b548673bafd339b35f00a7506c4eea3/dblp}, date = {2010-03-05}, description = {dblp}, ee = {http://dx.doi.org/10.1287/mksc.1080.0444}, interhash = {7becd9f5b59bf44a180504e9437f13ad}, intrahash = {0b548673bafd339b35f00a7506c4eea3}, journal = {Marketing Science}, keywords = {dblp}, number = 4, pages = {721-739}, timestamp = {2010-03-06T11:37:56.000+0100}, title = {Firm-Created Word-of-Mouth Communication: Evidence from a Field Test.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci28.html#GodesM09}, volume = 28, year = 2009 }