%0 Journal Article %1 journals/isr/ZhangM21 %A Zhang, Kunpeng %A Moe, Wendy W. %D 2021 %J Inf. Syst. Res. %K dblp %N 4 %P 1128-1139 %T Measuring Brand Favorability Using Large-Scale Social Media Data. %U http://dblp.uni-trier.de/db/journals/isr/isr32.html#ZhangM21 %V 32

@article{journals/isr/ZhangM21, added-at = {2022-03-19T00:00:00.000+0100}, author = {Zhang, Kunpeng and Moe, Wendy W.}, biburl = {https://www.bibsonomy.org/bibtex/246f12a309c3d29df40e0ece39e511bdb/dblp}, ee = {https://doi.org/10.1287/isre.2021.1030}, interhash = {29dbf3727fc02fa5bc894884d3345df4}, intrahash = {46f12a309c3d29df40e0ece39e511bdb}, journal = {Inf. Syst. Res.}, keywords = {dblp}, number = 4, pages = {1128-1139}, timestamp = {2024-04-08T20:14:10.000+0200}, title = {Measuring Brand Favorability Using Large-Scale Social Media Data.}, url = {http://dblp.uni-trier.de/db/journals/isr/isr32.html#ZhangM21}, volume = 32, year = 2021 }