%0 Book %1 GVK487528220 %A Gierke, Florian %B Strategisches Management %C Hamburg %D 2005 %I Kovaÿéc %K Customer_Relationship_Management Deutschland E-Business Electronic_Commerce Entscheidung Internet Kundendienst Kundenorientierung Marketing Telemarketing Theorie %N 25 %T Kundenorientierung im E-Commerce-Prozess %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+487528220&sourceid=fbw_bibsonomy %@ 3830018886

@book{GVK487528220, added-at = {2009-08-21T12:19:46.000+0200}, address = {Hamburg}, author = {Gierke, {Florian}}, biburl = {https://www.bibsonomy.org/bibtex/20f1beedf1a09a9bd0377cfd93eaac9bf/fbw_hannover}, interhash = {8ce84631a2f705ca03598278fc09e8d4}, intrahash = {0f1beedf1a09a9bd0377cfd93eaac9bf}, isbn = {3830018886}, keywords = {Customer_Relationship_Management Deutschland E-Business Electronic_Commerce Entscheidung Internet Kundendienst Kundenorientierung Marketing Telemarketing Theorie}, number = 25, pagetotal = {XVII, 245}, ppn_gvk = {487528220}, publisher = {Kovaÿéc}, series = {Strategisches Management}, subtitle = {ein ereignisorientierter Ansatz}, timestamp = {2009-08-21T12:20:03.000+0200}, title = {Kundenorientierung im E-Commerce-Prozess}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+487528220&sourceid=fbw_bibsonomy}, year = 2005 }