%0 Journal Article %1 vargo04evolving %A Vargo, Stephen L. %A Lusch, Robert F. %D 2004 %J Journal of Marketing %K marketing science sdl service %N 1 %P 1--17 %T Evolving to a New Dominant Logic for Marketing %V 68

@article{vargo04evolving, added-at = {2010-11-01T13:13:21.000+0100}, author = {Vargo, Stephen L. and Lusch, Robert F.}, biburl = {https://www.bibsonomy.org/bibtex/22176efcdda052aaeb161452eb8eb0f92/sb3000}, interhash = {700ad68b43da562fab964374eae2646b}, intrahash = {2176efcdda052aaeb161452eb8eb0f92}, journal = {Journal of Marketing}, keywords = {marketing science sdl service}, number = 1, pages = {1--17}, timestamp = {2010-11-01T13:13:21.000+0100}, title = {Evolving to a New Dominant Logic for Marketing}, volume = 68, year = 2004 }