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Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing

, , and . International Journal on Economics, Finance and Sustainable Development, 3 (12): 61-69 (December 2021)

Abstract

In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.

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