Buch,

Split Roles, Salutary Results

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Association of Governing Boards of Universities and Colleges, Washington, DC, (2005)

Zusammenfassung

Nowadays, most colleges and universities find themselves either planning a fund-raising campaign, engaged in one, or having just completed one. Entering a campaign may challenge a board to determine how best to organize itself to meet its long-term responsibility for fund-raising while mobilizing the broader cadre of volunteers needed for the massive and intensive challenge the campaign presents. One approach is to assign responsibility for the campaign to the board's standing committee on development or advancement. A campaign often requires a more extended volunteer organization, so that most institutions create a separate campaign leadership committee. Drawing on findings from a 2004 Association of Governing Boards study of fund-raising at private colleges and universities, this article identifies various issues surrounding the committee structure of fund-raising campaigns and suggests possible approaches that may help to avoid confusion, misunderstanding, or even conflict. (Contains 1 table.)

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