The Anime Boom in the United States: Lessons for Global Creative Industries
(2019)Description
https://www.animemangastudies.com/2020/12/04/book-review-the-anime-boom/ : "Structurally, The Anime Boom is composed of five main parts. It opens with a broad survey of “the history of anime on American television since Astro Boy in 1963 to today”, leading into a comparison between how the animation industry is actually organized in Japan and the U.S. and how these structural factors have affected the respective global reach of each. The next chapter, probably the heart of the book, is a study of what can be thought of as the U.S. “anime industry”, at least as it developed starting in the mid-1990’s. Chapter 4 covers what the authors refer to as “American anime-inspired cartoons” to examine “cross-cultural flows and adaptations” and the extent to which anime can now be thought of as a “transcultural animation style”. The final main chapter reviews the ways the Japanese government has attempted to direct and harness the potentials of anime. The book’s conclusion seeks to connect its specific examples to questions of media globalization more broadly. "