%0 Conference Paper %1 Broder07SemApp %A Broder, Andrei %A Fontoura, Marcus %A Josifovski, Vanja %A Riedel, Lance %B SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval %C New York, NY, USA %D 2007 %I ACM %K advertising context semantic yahoo %P 559--566 %R http://doi.acm.org/10.1145/1277741.1277837 %T A semantic approach to contextual advertising %@ 978-1-59593-597-7

@inproceedings{Broder07SemApp, added-at = {2009-03-02T12:49:34.000+0100}, address = {New York, NY, USA}, author = {Broder, Andrei and Fontoura, Marcus and Josifovski, Vanja and Riedel, Lance}, biburl = {https://www.bibsonomy.org/bibtex/231c8b1061806c9dd960672fec2fcb459/mediadigits}, booktitle = {SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval}, doi = {http://doi.acm.org/10.1145/1277741.1277837}, interhash = {00b18d6410840b4922e978f11a14ca08}, intrahash = {31c8b1061806c9dd960672fec2fcb459}, isbn = {978-1-59593-597-7}, keywords = {advertising context semantic yahoo}, location = {Amsterdam, The Netherlands}, pages = {559--566}, publisher = {ACM}, timestamp = {2009-03-02T12:49:34.000+0100}, title = {A semantic approach to contextual advertising}, year = 2007 }