@openaccess_20

Activities of marketing service in the enterprise: product, price, sales and marketing communications policy

. Journal of Marketing and Emerging Economics, (2022)

Abstract

This article examines the use of a wide range of information by consumers when purchasing furniture products, i.e., analyzing various information, finding the optimal purchase option, taking into account financial, technical, time loss, and psychological risks when the consumer buys a long-term product.

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